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5.0
Professor rating
5.0
Difficulty
1,000
Ratings given
99%
Would take again
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Mean GPA:
5.0
Professor rating
5.0
Difficulty
1,000
Ratings given
99%
Would take again
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MKT 6341 Alexander Edsel | |||||
A- | |||||
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MKT 6341 Alexander Edsel | |||||
A- | |||||
Grades: 2,372
Median GPA: B+
Mean GPA: 3.232
3.6
Professor rating
2.9
Difficulty
71
Ratings given
63%
Would take again
Marketing Automation and Campaign Management
Naveen Jindal School of Management
This course provides students with both theoretical and practical knowledge using campaign management best practices. The course covers marketing automation, forecasting, account based management (ABM), data hygiene, optimization, testing, retargeting, attribution, customer journey mapping, and the leveraging of data in decision-making including the use of Watson analytics. Analytical, direct marketing, and decision-making techniques are an overarching component of the course. 3 credit hours.
Corequisite: MKT 6301.
Offering Frequency: Each year
Grades: 40
Median GPA: A-
Mean GPA: 3.547
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Grades: 2,372
Median GPA: B+
Mean GPA: 3.232
3.6
Professor rating
2.9
Difficulty
71
Ratings given
63%
Would take again
Marketing Automation and Campaign Management
Naveen Jindal School of Management
This course provides students with both theoretical and practical knowledge using campaign management best practices. The course covers marketing automation, forecasting, account based management (ABM), data hygiene, optimization, testing, retargeting, attribution, customer journey mapping, and the leveraging of data in decision-making including the use of Watson analytics. Analytical, direct marketing, and decision-making techniques are an overarching component of the course. 3 credit hours.
Corequisite: MKT 6301.
Offering Frequency: Each year
Grades: 40
Median GPA: A-
Mean GPA: 3.547
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