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Capstone Marketing Decision Making
MKT 6339
Naveen Jindal School of Management
Provides hands-on experience in decision-making using analytical methodologies and frameworks. Marketing simulation software runs and manages a fictional firm in a competitive marketplace. Exposed to commonly encountered marketing decisions such as selecting target segments, positioning, line extensions, pricing, promotions, advertising, and sales force allocation. Learn to integrate the latest marketing thinking with data and assumptions, to systematically evaluate tradeoffs and implement solutions, and avoid common marketing mistakes. Become acclimated in developing and defending the business case for decisions, measuring and evaluating the outcome of choices. 3 credit hours.
Prerequisite: MKT 6301.
Offering Frequency: Spring
Grades: 443
Median GPA: B+
Mean GPA: 3.449
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Capstone Marketing Decision Making
MKT 6339
Naveen Jindal School of Management
Provides hands-on experience in decision-making using analytical methodologies and frameworks. Marketing simulation software runs and manages a fictional firm in a competitive marketplace. Exposed to commonly encountered marketing decisions such as selecting target segments, positioning, line extensions, pricing, promotions, advertising, and sales force allocation. Learn to integrate the latest marketing thinking with data and assumptions, to systematically evaluate tradeoffs and implement solutions, and avoid common marketing mistakes. Become acclimated in developing and defending the business case for decisions, measuring and evaluating the outcome of choices. 3 credit hours.
Prerequisite: MKT 6301.
Offering Frequency: Spring
Grades: 443
Median GPA: B+
Mean GPA: 3.449
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