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| Name | Grades | Rating | |||
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MKT 6332 (Overall) | |||||
B+ | |||||
MKT 6332 Abhijit Biswas | |||||
B+ | |||||
Search Results
| Name | Grades | Rating | |||
|---|---|---|---|---|---|
MKT 6332 (Overall) | |||||
B+ | |||||
MKT 6332 Abhijit Biswas | |||||
B+ | |||||
Advertising and Promotional Strategy
Naveen Jindal School of Management
The process of formulating promotional strategy with particular emphasis on advertising and sales promotions. Topics will also include behavioral theories of communication, budgeting, media selection and media planning, scheduling of advertisements, measurement of advertising effectiveness, creative strategy and implementation, and management of different types of sales promotions. 3 credit hours.
Prerequisite or Corequisite: MKT 6301.
Offering Frequency: Spring
Grades: 492
Median GPA: B+
Mean GPA: 3.276
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Advertising and Promotional Strategy
Naveen Jindal School of Management
The process of formulating promotional strategy with particular emphasis on advertising and sales promotions. Topics will also include behavioral theories of communication, budgeting, media selection and media planning, scheduling of advertisements, measurement of advertising effectiveness, creative strategy and implementation, and management of different types of sales promotions. 3 credit hours.
Prerequisite or Corequisite: MKT 6301.
Offering Frequency: Spring
Grades: 492
Median GPA: B+
Mean GPA: 3.276
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