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5.0
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Difficulty
1,000
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99%
Would take again
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5.0
Professor rating
5.0
Difficulty
1,000
Ratings given
99%
Would take again
Visit Rate My Professors
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MKT 4336 Joyce Schofield | |||||
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MKT 4336 Joyce Schofield | |||||
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E-Retailing
Naveen Jindal School of Management
The course provides a review of online sales strategies of products and services through web stores, auction sites, and other virtual platforms. Students will gain a familiarity with successful and emerging web and mobile retailing strategies and understand the impact of those strategies on overall retail sales and the organization's omnichannel strategy. The customer journey will be discussed along with measurement tools to be used for measuring and understanding customer behavior. 3 credit hours.
Prerequisite: MKT 3300.
Offering Frequency: Each semester
Grades: 292
Median GPA: A-
Mean GPA: 3.445
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E-Retailing
Naveen Jindal School of Management
The course provides a review of online sales strategies of products and services through web stores, auction sites, and other virtual platforms. Students will gain a familiarity with successful and emerging web and mobile retailing strategies and understand the impact of those strategies on overall retail sales and the organization's omnichannel strategy. The customer journey will be discussed along with measurement tools to be used for measuring and understanding customer behavior. 3 credit hours.
Prerequisite: MKT 3300.
Offering Frequency: Each semester
Grades: 292
Median GPA: A-
Mean GPA: 3.445
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