Results - IMS 6310 - UTD TRENDS

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International Marketing Decision Making

IMS 6310

Naveen Jindal School of Management

Uses scientific approaches and real-life cases and aims at preparing to assess how marketing management methods and principles including product, pricing, promotion, and place (4Ps) decisions apply to international marketing. Analytical techniques and tools such as segmentation, targeting, and positioning (STP) introduced as key components of a more rigorous scientific approach to international marketing. Objective is to apply these analytical methods and tools to develop, evaluate, and execute effective strategic and practical decisions in international marketing, including those affecting online and offline consumer behavior. 3 credit hours.

Offering Frequency: Fall

Grades: 191

Median GPA: A-

Mean GPA: 3.493

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