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Customer Analytics and Insights
MKT 6353
Naveen Jindal School of Management
Techniques to analyze, interpret, and utilize marketing data sets for prospecting purposes and to identify and retain profitable customers. The course will focus on omnichannel data and techniques such as Life-Time Value, RFM, response analysis, and attribution. Additional emphasis on developing critical thinking skills and problem-solving techniques to find and present actionable insights to management. 3 credit hours.
Prerequisite: OPRE 6301 or BUAN 6359 or OPRE 6359 or MKT 6379.
Offering Frequency: Each year
Grades: 147
Median GPA: A-
Mean GPA: 3.439
Click a checkbox to add something to compare.
Customer Analytics and Insights
MKT 6353
Naveen Jindal School of Management
Techniques to analyze, interpret, and utilize marketing data sets for prospecting purposes and to identify and retain profitable customers. The course will focus on omnichannel data and techniques such as Life-Time Value, RFM, response analysis, and attribution. Additional emphasis on developing critical thinking skills and problem-solving techniques to find and present actionable insights to management. 3 credit hours.
Prerequisite: OPRE 6301 or BUAN 6359 or OPRE 6359 or MKT 6379.
Offering Frequency: Each year
Grades: 147
Median GPA: A-
Mean GPA: 3.439
Click a checkbox to add something to compare.