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Search Results
| Name | Grades | Rating | |||
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Not teaching in Spring 2026 | |||||
MKT 6353 (Overall) | |||||
A- | |||||
MKT 6353 Nanda Kumar | |||||
A- | |||||
Search Results
| Name | Grades | Rating | |||
|---|---|---|---|---|---|
Not teaching in Spring 2026 | |||||
MKT 6353 (Overall) | |||||
A- | |||||
MKT 6353 Nanda Kumar | |||||
A- | |||||
Customer Analytics and Insights
Naveen Jindal School of Management
Techniques to analyze, interpret, and utilize marketing data sets for prospecting purposes and to identify and retain profitable customers. The course will focus on omnichannel data and techniques such as Life-Time Value, RFM, response analysis, and attribution. Additional emphasis on developing critical thinking skills and problem-solving techniques to find and present actionable insights to management. 3 credit hours.
Prerequisite: OPRE 6301 or BUAN 6359 or OPRE 6359 or MKT 6379.
Offering Frequency: Each year
Grades: 159
Median GPA: A-
Mean GPA: 3.368
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Customer Analytics and Insights
Naveen Jindal School of Management
Techniques to analyze, interpret, and utilize marketing data sets for prospecting purposes and to identify and retain profitable customers. The course will focus on omnichannel data and techniques such as Life-Time Value, RFM, response analysis, and attribution. Additional emphasis on developing critical thinking skills and problem-solving techniques to find and present actionable insights to management. 3 credit hours.
Prerequisite: OPRE 6301 or BUAN 6359 or OPRE 6359 or MKT 6379.
Offering Frequency: Each year
Grades: 159
Median GPA: A-
Mean GPA: 3.368
Click a checkbox to add something to compare.