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Search Results
| Name | Grades | Rating | |||
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MKT 6353 (Overall) | |||||
A- | |||||
MKT 6353 Nanda Kumar | |||||
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| Name | Grades | Rating | |||
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MKT 6353 (Overall) | |||||
A- | |||||
MKT 6353 Nanda Kumar | |||||
A- | |||||
Consumer Analytics and Insights
MKT 6353
Naveen Jindal School of Management
Techniques to analyze, interpret, and utilize marketing data sets for prospecting purposes and to identify and retain profitable customers. Focuses on retail and omnichannel data and techniques such as Life-Time Value, RFM, response analysis, and attribution. Additional emphasis on developing critical thinking skills and problem-solving techniques to find and present actionable insights to management. 3 credit hours.
Prerequisite: OPRE 6301 or BUAN 6359 or OPRE 6359 or MKT 6379.
Offering Frequency: Each year
Grades: 159
Median GPA: A-
Mean GPA: 3.368
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Consumer Analytics and Insights
MKT 6353
Naveen Jindal School of Management
Techniques to analyze, interpret, and utilize marketing data sets for prospecting purposes and to identify and retain profitable customers. Focuses on retail and omnichannel data and techniques such as Life-Time Value, RFM, response analysis, and attribution. Additional emphasis on developing critical thinking skills and problem-solving techniques to find and present actionable insights to management. 3 credit hours.
Prerequisite: OPRE 6301 or BUAN 6359 or OPRE 6359 or MKT 6379.
Offering Frequency: Each year
Grades: 159
Median GPA: A-
Mean GPA: 3.368
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