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Marketing Web Analytics and Insights
MKT 6352
Naveen Jindal School of Management
Covers essential and advanced techniques and best practices in web analytics such as the setup and implementation of funnels and segments, KPI's, conversion, campaign tracking, as well as AI for attribution and modelling. Special emphasis given to actionable business insights and recommendations. Uses different web analytics platforms that leverage AI to provide actionable insights, some with transactional datasets. 3 credit hours.
Offering Frequency: Each semester
Grades: 1,580
Median GPA: A-
Mean GPA: 3.480
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Marketing Web Analytics and Insights
MKT 6352
Naveen Jindal School of Management
Covers essential and advanced techniques and best practices in web analytics such as the setup and implementation of funnels and segments, KPI's, conversion, campaign tracking, as well as AI for attribution and modelling. Special emphasis given to actionable business insights and recommendations. Uses different web analytics platforms that leverage AI to provide actionable insights, some with transactional datasets. 3 credit hours.
Offering Frequency: Each semester
Grades: 1,580
Median GPA: A-
Mean GPA: 3.480
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