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Marketing Strategy and Game Theory Framework
MKT 6350
Naveen Jindal School of Management
Students will delve into how firms develop their marketing strategy to compete effectively in different situations. Using game theory principles, they are given the opportunity to analyze competitive strategies and then apply these to situations involving new emerging markets, mature markets, and on the Internet. 3 credit hours.
Prerequisite: MKT 6301.
Offering Frequency: Fall
Grades: 162
Median GPA: A-
Mean GPA: 3.507
Click a checkbox to add something to compare.
Marketing Strategy and Game Theory Framework
MKT 6350
Naveen Jindal School of Management
Students will delve into how firms develop their marketing strategy to compete effectively in different situations. Using game theory principles, they are given the opportunity to analyze competitive strategies and then apply these to situations involving new emerging markets, mature markets, and on the Internet. 3 credit hours.
Prerequisite: MKT 6301.
Offering Frequency: Fall
Grades: 162
Median GPA: A-
Mean GPA: 3.507
Click a checkbox to add something to compare.