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MarTech Ecosystem
MKT 6349
Naveen Jindal School of Management
Covers the essential concepts of how to build and leverage a customer-centric data ecosystem that leverages AI to deliver personalized and timely messages to the customers, with the goal of supporting brand awareness, brand building, up-sell and retention across multiple touch points. Examines best practices on how to select and integrate external marketing partners to build the ideal MarTech that will allow the delivery of personalized messages through different AI technologies and how to optimize the marketing spend and KPIs to evaluate success. Mix of lectures and industry expert guest speakers. 3 credit hours.
Offering Frequency: Based on student interest and instructor availability
Grades: 86
Median GPA: A
Mean GPA: 3.624
Click a checkbox to add something to compare.
MarTech Ecosystem
MKT 6349
Naveen Jindal School of Management
Covers the essential concepts of how to build and leverage a customer-centric data ecosystem that leverages AI to deliver personalized and timely messages to the customers, with the goal of supporting brand awareness, brand building, up-sell and retention across multiple touch points. Examines best practices on how to select and integrate external marketing partners to build the ideal MarTech that will allow the delivery of personalized messages through different AI technologies and how to optimize the marketing spend and KPIs to evaluate success. Mix of lectures and industry expert guest speakers. 3 credit hours.
Offering Frequency: Based on student interest and instructor availability
Grades: 86
Median GPA: A
Mean GPA: 3.624
Click a checkbox to add something to compare.