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5.0
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| Name | Grades | Rating | |||
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Not teaching in Spring 2026 | |||||
MKT 6345 B Murthi | |||||
B+ | |||||
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| Name | Grades | Rating | |||
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Not teaching in Spring 2026 | |||||
MKT 6345 B Murthi | |||||
B+ | |||||
Grades: 1,113
Median GPA: B+
Mean GPA: 3.476
4.2
Professor rating
4.3
Difficulty
38
Ratings given
80%
Would take again
Quantitative Marketing Decision-Making
MKT 6345
Naveen Jindal School of Management
This course teaches graduate students how to make good marketing decisions using quantitative analysis. Students will use Excel or R for data analysis, but the focus is on making good recommendations for management. Students are expected to have a basic knowledge of statistics and PC proficiency (e.g., importing/exporting files). Topics will cover models used to make good decisions in the following areas: strategic marketing, segmentation, positioning, managing marketing mix, product management, advertising and communication, sales force management, retail location and management, and service management. 3 credit hours.
Prerequisite: OPRE 6301 or BUAN 6359 or OPRE 6359 or MKT 6379.
Offering Frequency: Each year
Grades: 60
Median GPA: B+
Mean GPA: 3.516
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Grades: 1,113
Median GPA: B+
Mean GPA: 3.476
4.2
Professor rating
4.3
Difficulty
38
Ratings given
80%
Would take again
Quantitative Marketing Decision-Making
MKT 6345
Naveen Jindal School of Management
This course teaches graduate students how to make good marketing decisions using quantitative analysis. Students will use Excel or R for data analysis, but the focus is on making good recommendations for management. Students are expected to have a basic knowledge of statistics and PC proficiency (e.g., importing/exporting files). Topics will cover models used to make good decisions in the following areas: strategic marketing, segmentation, positioning, managing marketing mix, product management, advertising and communication, sales force management, retail location and management, and service management. 3 credit hours.
Prerequisite: OPRE 6301 or BUAN 6359 or OPRE 6359 or MKT 6379.
Offering Frequency: Each year
Grades: 60
Median GPA: B+
Mean GPA: 3.516
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