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Quantitative Marketing Decision-Making

MKT 6345

Naveen Jindal School of Management

This course teaches graduate students how to make good marketing decisions using quantitative analysis. Students will use Excel or R for data analysis, but the focus is on making good recommendations for management. Students are expected to have a basic knowledge of statistics and PC proficiency (e.g., importing/exporting files). Topics will cover models used to make good decisions in the following areas: strategic marketing, segmentation, positioning, managing marketing mix, product management, advertising and communication, sales force management, retail location and management, and service management. 3 credit hours.

Prerequisite: OPRE 6301 or BUAN 6359 or OPRE 6359 or MKT 6379.

Offering Frequency: Each year

Grades: 60

Median GPA: B+

Mean GPA: 3.516

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