Results - MKT 6343 - UTD TRENDS

Min Letter Grade

Min Rating

Semesters

Teaching Next Semester

Social Media Marketing and Insights

MKT 6343

Naveen Jindal School of Management

This course is designed to provide students with a theoretical foundation and working knowledge of social media strategies and tools used by marketing departments and agencies. Students are exposed to best practices in social media marketing for brand awareness improvement, lead generation, customer relationship management, viral campaign, influencer marketing, and Generative AI-assisted content creation. The course also provides a strategic foundation for social media analytics in both B-C and B-B environments, including AI-powered social listening and media analysis, platform selection, attribution and ROI measurement of social media interventions using various metrics. The course includes a hands-on component. 3 credit hours.

Prerequisite: MKT 6301.

Offering Frequency: Each year

Grades: 211

Median GPA: A-

Mean GPA: 3.578

Grades:

Median GPA:

Mean GPA:

Search Results