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MKT 6343 (Overall) | |||||
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MKT 6343 Ying Xie | |||||
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Search Results
| Name | Grades | Rating | |||
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MKT 6343 (Overall) | |||||
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MKT 6343 Ying Xie | |||||
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Social Media Marketing and Insights
MKT 6343
Naveen Jindal School of Management
This course is designed to provide students with a theoretical foundation and working knowledge of social media strategies and tools used by marketing departments and agencies. Students are exposed to best practices in social media marketing for brand awareness improvement, lead generation, customer relationship management, viral campaign, influencer marketing, and Generative AI-assisted content creation. The course also provides a strategic foundation for social media analytics in both B-C and B-B environments, including AI-powered social listening and media analysis, platform selection, attribution and ROI measurement of social media interventions using various metrics. The course includes a hands-on component. 3 credit hours.
Prerequisite: MKT 6301.
Offering Frequency: Each year
Grades: 211
Median GPA: A-
Mean GPA: 3.578
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Social Media Marketing and Insights
MKT 6343
Naveen Jindal School of Management
This course is designed to provide students with a theoretical foundation and working knowledge of social media strategies and tools used by marketing departments and agencies. Students are exposed to best practices in social media marketing for brand awareness improvement, lead generation, customer relationship management, viral campaign, influencer marketing, and Generative AI-assisted content creation. The course also provides a strategic foundation for social media analytics in both B-C and B-B environments, including AI-powered social listening and media analysis, platform selection, attribution and ROI measurement of social media interventions using various metrics. The course includes a hands-on component. 3 credit hours.
Prerequisite: MKT 6301.
Offering Frequency: Each year
Grades: 211
Median GPA: A-
Mean GPA: 3.578
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