Results - MKT 6343 - UTD TRENDS

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Social Media Marketing and Insights

MKT 6343

Naveen Jindal School of Management

This course is designed to provide students with a theoretical foundation and working knowledge of social media strategies and tools used by marketing departments and agencies. Students learn best practices in social media marketing for brand awareness improvement, lead generation, customer relationship management, online reputation/crisis management, word-of-mouth campaign, influencer marketing, and digital IMC. The course also provides a strategic foundation for social media analytics in both B-C and B-B environments, including platform selection, content curation and development, and ROI measurement of social media interventions using various metrics. The course includes a hands-on component. 3 credit hours.

Prerequisite: MKT 6301.

Offering Frequency: Based on student interest and instructor availability

Grades: 234

Median GPA: A-

Mean GPA: 3.589

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