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Marketing Automation and Campaign Management
MKT 6341
Naveen Jindal School of Management
This course provides students with both theoretical and practical knowledge using campaign management best practices. The course covers marketing automation, forecasting, account based management (ABM), data hygiene, optimization, testing, retargeting, attribution, customer journey mapping, and the leveraging of data in decision-making including the use of Watson analytics. Analytical, direct marketing, and decision-making techniques are an overarching component of the course. 3 credit hours.
Corequisite: MKT 6301.
Offering Frequency: Each year
Grades: 74
Median GPA: A
Mean GPA: 3.598
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Marketing Automation and Campaign Management
MKT 6341
Naveen Jindal School of Management
This course provides students with both theoretical and practical knowledge using campaign management best practices. The course covers marketing automation, forecasting, account based management (ABM), data hygiene, optimization, testing, retargeting, attribution, customer journey mapping, and the leveraging of data in decision-making including the use of Watson analytics. Analytical, direct marketing, and decision-making techniques are an overarching component of the course. 3 credit hours.
Corequisite: MKT 6301.
Offering Frequency: Each year
Grades: 74
Median GPA: A
Mean GPA: 3.598
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