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Customer Relationship Management with Salesforce
MKT 6338
Naveen Jindal School of Management
This course studies the theory and practice of Customer Relationship Management (CRM) in the modern enterprise. The course explores topics related to strategic customer management, customer analytics, data mining, campaign management, and partner channel management. The course will develop practical skills utilizing the Salesforce.com CRM application and CRM analytics and provides a deep understanding of strategic, operational, analytical, and collaborative CRM. The SAP platform will also be discussed to provide an understanding of Enterprise Systems and CRM. 3 credit hours.
Offering Frequency: Based on student interest and instructor availability
Grades: 40
Median GPA: A-
Mean GPA: 3.600
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Customer Relationship Management with Salesforce
MKT 6338
Naveen Jindal School of Management
This course studies the theory and practice of Customer Relationship Management (CRM) in the modern enterprise. The course explores topics related to strategic customer management, customer analytics, data mining, campaign management, and partner channel management. The course will develop practical skills utilizing the Salesforce.com CRM application and CRM analytics and provides a deep understanding of strategic, operational, analytical, and collaborative CRM. The SAP platform will also be discussed to provide an understanding of Enterprise Systems and CRM. 3 credit hours.
Offering Frequency: Based on student interest and instructor availability
Grades: 40
Median GPA: A-
Mean GPA: 3.600
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