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Digital Sales Strategy
MKT 6334
Naveen Jindal School of Management
The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. The course will cover concepts including the difference between inbound and outbound digital marketing strategies, tracking CRM inquiries in the funnel, and lead scoring. 3 credit hours.
Offering Frequency: Based on student interest and instructor availability
Grades: 102
Median GPA: A
Mean GPA: 3.805
Click a checkbox to add something to compare.
Digital Sales Strategy
MKT 6334
Naveen Jindal School of Management
The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. The course will cover concepts including the difference between inbound and outbound digital marketing strategies, tracking CRM inquiries in the funnel, and lead scoring. 3 credit hours.
Offering Frequency: Based on student interest and instructor availability
Grades: 102
Median GPA: A
Mean GPA: 3.805
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