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5.0
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5.0
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1,000
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99%
Would take again
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| Name | Grades | Rating | |||
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MKT 6332 Abhijit Biswas | |||||
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| Name | Grades | Rating | |||
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MKT 6332 Abhijit Biswas | |||||
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Grades: 3,211
Median GPA: B+
Mean GPA: 3.294
4.6
Professor rating
3
Difficulty
235
Ratings given
88%
Would take again
Advertising and Promotional Strategy
MKT 6332
Naveen Jindal School of Management
The process of formulating promotional strategy with particular emphasis on advertising and sales promotions. Topics will also include behavioral theories of communication, budgeting, media selection and media planning, scheduling of advertisements, measurement of advertising effectiveness, creative strategy and implementation, and management of different types of sales promotions. 3 credit hours.
Prerequisite or Corequisite: MKT 6301.
Offering Frequency: Spring
Grades: 532
Median GPA: B+
Mean GPA: 3.271
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Grades: 3,211
Median GPA: B+
Mean GPA: 3.294
4.6
Professor rating
3
Difficulty
235
Ratings given
88%
Would take again
Advertising and Promotional Strategy
MKT 6332
Naveen Jindal School of Management
The process of formulating promotional strategy with particular emphasis on advertising and sales promotions. Topics will also include behavioral theories of communication, budgeting, media selection and media planning, scheduling of advertisements, measurement of advertising effectiveness, creative strategy and implementation, and management of different types of sales promotions. 3 credit hours.
Prerequisite or Corequisite: MKT 6301.
Offering Frequency: Spring
Grades: 532
Median GPA: B+
Mean GPA: 3.271
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