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Search Results
| Name | Grades | Rating | |||
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MKT 6330 (Overall) | |||||
B+ | |||||
MKT 6330 Abhijit Biswas | |||||
B+ | |||||
Search Results
| Name | Grades | Rating | |||
|---|---|---|---|---|---|
MKT 6330 (Overall) | |||||
B+ | |||||
MKT 6330 Abhijit Biswas | |||||
B+ | |||||
Brand Management
MKT 6330
Naveen Jindal School of Management
To study the role and philosophy of brand management in the strategic marketing process and the resulting effects on strategic and marketing decisions. Topics will also include the strategic brand building process, segmentation and positioning for building brands, brand information systems, building brand equity, measuring sources and outcomes of brand equity, understanding the brand audit process and the application of brand management using marketing principles. 3 credit hours.
Prerequisite: MKT 6301.
Offering Frequency: Each year
Grades: 565
Median GPA: B+
Mean GPA: 3.308
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Brand Management
MKT 6330
Naveen Jindal School of Management
To study the role and philosophy of brand management in the strategic marketing process and the resulting effects on strategic and marketing decisions. Topics will also include the strategic brand building process, segmentation and positioning for building brands, brand information systems, building brand equity, measuring sources and outcomes of brand equity, understanding the brand audit process and the application of brand management using marketing principles. 3 credit hours.
Prerequisite: MKT 6301.
Offering Frequency: Each year
Grades: 565
Median GPA: B+
Mean GPA: 3.308
Click a checkbox to add something to compare.