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New Product Development
MKT 6329
Naveen Jindal School of Management
Development and introduction of new products. Topics include product positioning, screening, concept development, test marketing, and branding strategies. Further students will learn to use conjoint analysis for new product development, measurement of brand equity, product line extensions, and management of services. 3 credit hours.
Prerequisite: MKT 6301.
Offering Frequency: Each year
Grades: 48
Median GPA: B+
Mean GPA: 3.465
Click a checkbox to add something to compare.
New Product Development
MKT 6329
Naveen Jindal School of Management
Development and introduction of new products. Topics include product positioning, screening, concept development, test marketing, and branding strategies. Further students will learn to use conjoint analysis for new product development, measurement of brand equity, product line extensions, and management of services. 3 credit hours.
Prerequisite: MKT 6301.
Offering Frequency: Each year
Grades: 48
Median GPA: B+
Mean GPA: 3.465
Click a checkbox to add something to compare.