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5.0
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Search Results
| Name | Grades | Rating | |||
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Not teaching in Spring 2026 | |||||
MKT 6323 Nanda Kumar | |||||
A- | |||||
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| Name | Grades | Rating | |||
|---|---|---|---|---|---|
Not teaching in Spring 2026 | |||||
MKT 6323 Nanda Kumar | |||||
A- | |||||
Grades: 520
Median GPA: B+
Mean GPA: 3.242
2.4
Professor rating
2.8
Difficulty
12
Ratings given
40%
Would take again
Database Marketing
MKT 6323
Naveen Jindal School of Management
Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics include: handling, creating and reading datasets, LifeTime Value, RFM and response analysis. In addition, students will learn to use SAS software. 3 credit hours.
Prerequisites: MKT 6301 and OPRE 6301.
Offering Frequency: Each year
Grades: 84
Median GPA: A-
Mean GPA: 3.494
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Grades: 520
Median GPA: B+
Mean GPA: 3.242
2.4
Professor rating
2.8
Difficulty
12
Ratings given
40%
Would take again
Database Marketing
MKT 6323
Naveen Jindal School of Management
Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics include: handling, creating and reading datasets, LifeTime Value, RFM and response analysis. In addition, students will learn to use SAS software. 3 credit hours.
Prerequisites: MKT 6301 and OPRE 6301.
Offering Frequency: Each year
Grades: 84
Median GPA: A-
Mean GPA: 3.494
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