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Database Marketing
MKT 6323
Naveen Jindal School of Management
Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics include: handling, creating and reading datasets, LifeTime Value, RFM and response analysis. In addition, students will learn to use SAS software. 3 credit hours.
Prerequisites: MKT 6301 and OPRE 6301.
Offering Frequency: Each year
Grades: 107
Median GPA: A
Mean GPA: 3.500
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Database Marketing
MKT 6323
Naveen Jindal School of Management
Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics include: handling, creating and reading datasets, LifeTime Value, RFM and response analysis. In addition, students will learn to use SAS software. 3 credit hours.
Prerequisites: MKT 6301 and OPRE 6301.
Offering Frequency: Each year
Grades: 107
Median GPA: A
Mean GPA: 3.500
Click a checkbox to add something to compare.
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