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Digital, AI, and Interactive Marketing
MKT 6321
Naveen Jindal School of Management
Introduction to the theory and practice of interactive and digital marketing through lectures and hands-on exercises. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations, eCommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, usability, and the impact of new technologies such as Artificial Intelligence and the Internet of Things. 3 credit hours.
Offering Frequency: Each semester
Grades: 824
Median GPA: B+
Mean GPA: 3.452
Click a checkbox to add something to compare.
Digital, AI, and Interactive Marketing
MKT 6321
Naveen Jindal School of Management
Introduction to the theory and practice of interactive and digital marketing through lectures and hands-on exercises. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations, eCommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, usability, and the impact of new technologies such as Artificial Intelligence and the Internet of Things. 3 credit hours.
Offering Frequency: Each semester
Grades: 824
Median GPA: B+
Mean GPA: 3.452
Click a checkbox to add something to compare.