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| Name | Grades | Rating | |||
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MKT 6310 (Overall) | |||||
B+ | |||||
MKT 6310 Abhijit Biswas | |||||
B+ | |||||
Search Results
| Name | Grades | Rating | |||
|---|---|---|---|---|---|
MKT 6310 (Overall) | |||||
B+ | |||||
MKT 6310 Abhijit Biswas | |||||
B+ | |||||
Consumer Behavior Science and Practice
MKT 6310
Naveen Jindal School of Management
The course consists of an analytical exposition of the systematic perspectives of consumer behavior along with their practical marketing implications. This course will undertake a detailed study of the psychological, sociological, and behavioral findings, experiments, and scientific frameworks leading to insights into consumer decision-making. Topics will also include the analysis of the stages of the consumer decision-making model, individual and environmental determinants of consumer behavior, and the calibration of multi-attribute attitude models with their strategic and tactical impact on various aspects of marketing decision making. 3 credit hours.
Prerequisite: MKT 6301.
Offering Frequency: Each semester
Grades: 892
Median GPA: B+
Mean GPA: 3.357
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Consumer Behavior Science and Practice
MKT 6310
Naveen Jindal School of Management
The course consists of an analytical exposition of the systematic perspectives of consumer behavior along with their practical marketing implications. This course will undertake a detailed study of the psychological, sociological, and behavioral findings, experiments, and scientific frameworks leading to insights into consumer decision-making. Topics will also include the analysis of the stages of the consumer decision-making model, individual and environmental determinants of consumer behavior, and the calibration of multi-attribute attitude models with their strategic and tactical impact on various aspects of marketing decision making. 3 credit hours.
Prerequisite: MKT 6301.
Offering Frequency: Each semester
Grades: 892
Median GPA: B+
Mean GPA: 3.357
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