Results - MKT 6310 - UTD TRENDS

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Consumer Behavior Science and Practice

MKT 6310

Naveen Jindal School of Management

The course consists of an analytical exposition of the systematic perspectives of consumer behavior along with their practical marketing implications. This course will undertake a detailed study of the psychological, sociological, and behavioral findings, experiments, and scientific frameworks leading to insights into consumer decision-making. Topics will also include the analysis of the stages of the consumer decision-making model, individual and environmental determinants of consumer behavior, and the calibration of multi-attribute attitude models with their strategic and tactical impact on various aspects of marketing decision making. 3 credit hours.

Prerequisite: MKT 6301.

Offering Frequency: Each semester

Grades: 918

Median GPA: B+

Mean GPA: 3.366

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