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Search Results
| Name | Grades | Rating | |||
|---|---|---|---|---|---|
MKT 6309 (Overall) | |||||
A- | |||||
MKT 6309 Daniel Rajaratnam | |||||
B+ | |||||
Not teaching in Spring 2026 | |||||
MKT 6309 Xiaolin Li | |||||
A- | |||||
MKT 6309 B Murthi | |||||
A- | |||||
Search Results
| Name | Grades | Rating | |||
|---|---|---|---|---|---|
MKT 6309 (Overall) | |||||
A- | |||||
MKT 6309 Daniel Rajaratnam | |||||
B+ | |||||
Not teaching in Spring 2026 | |||||
MKT 6309 Xiaolin Li | |||||
A- | |||||
MKT 6309 B Murthi | |||||
A- | |||||
Marketing Data Analysis and Research
MKT 6309
Naveen Jindal School of Management
Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Includes understanding different sources of data, survey design, experiments, and sampling plans. Covers the techniques used for market sizing estimation and forecasting. Examines the foundational concepts and techniques used in data visualization and "story-telling" for clients and management. AI for different research techniques will be discussed. 3 credit hours.
Prerequisites or Corequisites: MKT 6301 and (OPRE 6301 or BUAN 6359 or OPRE 6359 or MKT 6379).
Offering Frequency: Each semester
Grades: 701
Median GPA: A-
Mean GPA: 3.467
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Marketing Data Analysis and Research
MKT 6309
Naveen Jindal School of Management
Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Includes understanding different sources of data, survey design, experiments, and sampling plans. Covers the techniques used for market sizing estimation and forecasting. Examines the foundational concepts and techniques used in data visualization and "story-telling" for clients and management. AI for different research techniques will be discussed. 3 credit hours.
Prerequisites or Corequisites: MKT 6301 and (OPRE 6301 or BUAN 6359 or OPRE 6359 or MKT 6379).
Offering Frequency: Each semester
Grades: 701
Median GPA: A-
Mean GPA: 3.467
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