Results - MKT 6309 - UTD TRENDS

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Marketing Data Analysis and Research

MKT 6309

Naveen Jindal School of Management

Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Includes understanding different sources of data, survey design, experiments, and sampling plans. Covers the techniques used for market sizing estimation and forecasting. Examines the foundational concepts and techniques used in data visualization and "story-telling" for clients and management. AI for different research techniques will be discussed. 3 credit hours.

Prerequisites or Corequisites: MKT 6301 and (OPRE 6301 or BUAN 6359 or OPRE 6359 or MKT 6379).

Offering Frequency: Each semester

Grades: 685

Median GPA: A-

Mean GPA: 3.482

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