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5.0
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5.0
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1,000
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99%
Would take again
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| Name | Grades | Rating | |||
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Not teaching in Spring 2026 | |||||
MKT 4350 Ernest Bigham | |||||
A | |||||
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| Name | Grades | Rating | |||
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Not teaching in Spring 2026 | |||||
MKT 4350 Ernest Bigham | |||||
A | |||||
Ernest Bigham
[email protected]Grades: 487
Median GPA: A
Mean GPA: 3.630
4.4
Professor rating
1.6
Difficulty
5
Ratings given
100%
Would take again
Principles of Advertising
MKT 4350
Naveen Jindal School of Management
Provides an overview of the advertising industry and examines the principles and practices of advertising and promotions. Includes the history and evolution of advertising, advertising research, international advertising, the role of the ad agency, segmentation, positioning, advertising research, consumer behavior, integrated marketing communications, communication goals and measurement, media planning, and media scheduling. Examines ad creativity, and production of ads in different media while effective and ineffective ads are critically analyzed. Social, ethical, and legal issues in advertising are integrated throughout the course. 3 credit hours.
Prerequisites: MKT 3300.
Offering Frequency: Each semester
Grades: 556
Median GPA: B+
Mean GPA: 3.160
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Ernest Bigham
[email protected]Grades: 487
Median GPA: A
Mean GPA: 3.630
4.4
Professor rating
1.6
Difficulty
5
Ratings given
100%
Would take again
Principles of Advertising
MKT 4350
Naveen Jindal School of Management
Provides an overview of the advertising industry and examines the principles and practices of advertising and promotions. Includes the history and evolution of advertising, advertising research, international advertising, the role of the ad agency, segmentation, positioning, advertising research, consumer behavior, integrated marketing communications, communication goals and measurement, media planning, and media scheduling. Examines ad creativity, and production of ads in different media while effective and ineffective ads are critically analyzed. Social, ethical, and legal issues in advertising are integrated throughout the course. 3 credit hours.
Prerequisites: MKT 3300.
Offering Frequency: Each semester
Grades: 556
Median GPA: B+
Mean GPA: 3.160
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