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5.0
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Would take again
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Search Results
| Name | Grades | Rating | |||
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Not teaching in Spring 2026 | |||||
MKT 4340 Ernest Bigham | |||||
A- | |||||
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| Name | Grades | Rating | |||
|---|---|---|---|---|---|
Not teaching in Spring 2026 | |||||
MKT 4340 Ernest Bigham | |||||
A- | |||||
Ernest Bigham
[email protected]Grades: 487
Median GPA: A
Mean GPA: 3.630
4.4
Professor rating
1.6
Difficulty
5
Ratings given
100%
Would take again
Consumer Behavior
MKT 4340
Naveen Jindal School of Management
This course covers the theories and research findings to understand how and why consumers make purchase decisions. Topics include information search and information processing models, perception, evaluation of alternatives, consideration set formation and psychological aspects of household decision making. Students apply these concepts to practical design and marketing of new products. 3 credit hours.
Prerequisite: MKT 3300.
Offering Frequency: Each year
Grades: 390
Median GPA: A-
Mean GPA: 3.437
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Ernest Bigham
[email protected]Grades: 487
Median GPA: A
Mean GPA: 3.630
4.4
Professor rating
1.6
Difficulty
5
Ratings given
100%
Would take again
Consumer Behavior
MKT 4340
Naveen Jindal School of Management
This course covers the theories and research findings to understand how and why consumers make purchase decisions. Topics include information search and information processing models, perception, evaluation of alternatives, consideration set formation and psychological aspects of household decision making. Students apply these concepts to practical design and marketing of new products. 3 credit hours.
Prerequisite: MKT 3300.
Offering Frequency: Each year
Grades: 390
Median GPA: A-
Mean GPA: 3.437
Click a checkbox to add something to compare.