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Consumer Behavior
MKT 4340
Naveen Jindal School of Management
This course covers the theories and research findings to understand how and why consumers make purchase decisions. Topics include information search and information processing models, perception, evaluation of alternatives, consideration set formation and psychological aspects of household decision making. Students apply these concepts to practical design and marketing of new products. 3 credit hours.
Prerequisite: MKT 3300.
Offering Frequency: Each year
Grades: 369
Median GPA: A-
Mean GPA: 3.459
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Consumer Behavior
MKT 4340
Naveen Jindal School of Management
This course covers the theories and research findings to understand how and why consumers make purchase decisions. Topics include information search and information processing models, perception, evaluation of alternatives, consideration set formation and psychological aspects of household decision making. Students apply these concepts to practical design and marketing of new products. 3 credit hours.
Prerequisite: MKT 3300.
Offering Frequency: Each year
Grades: 369
Median GPA: A-
Mean GPA: 3.459
Click a checkbox to add something to compare.
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