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AI-Driven Content Creation and Campaign Management
MKT 4339
Naveen Jindal School of Management
This course teaches the necessary techniques to create and test effective marketing campaigns using AI technology. Students will purchase and utilize industry-standard applications used by professional marketers to manipulate images for testing in multiple mediums such as paid and unpaid social media, print, outdoor. The course will also focus on understanding the implications of these new technologies for business strategy, as well as the economic and societal implications. 3 credit hours.
Prerequisite: MKT 3300.
Offering Frequency: Each year
Grades: 149
Median GPA: A-
Mean GPA: 3.604
Click a checkbox to add something to compare.
AI-Driven Content Creation and Campaign Management
MKT 4339
Naveen Jindal School of Management
This course teaches the necessary techniques to create and test effective marketing campaigns using AI technology. Students will purchase and utilize industry-standard applications used by professional marketers to manipulate images for testing in multiple mediums such as paid and unpaid social media, print, outdoor. The course will also focus on understanding the implications of these new technologies for business strategy, as well as the economic and societal implications. 3 credit hours.
Prerequisite: MKT 3300.
Offering Frequency: Each year
Grades: 149
Median GPA: A-
Mean GPA: 3.604
Click a checkbox to add something to compare.