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Search Results
| Name | Grades | Rating | |||
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Not teaching in Spring 2026 | |||||
MKT 4336 Joyce Schofield | |||||
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| Name | Grades | Rating | |||
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Not teaching in Spring 2026 | |||||
MKT 4336 Joyce Schofield | |||||
A- | |||||
E-Retailing
MKT 4336
Naveen Jindal School of Management
The course provides a review of online sales strategies of products and services through web stores, auction sites, and other virtual platforms. Students will gain a familiarity with successful and emerging web and mobile retailing strategies and understand the impact of those strategies on overall retail sales and the organization's omnichannel strategy. The customer journey will be discussed along with measurement tools to be used for measuring and understanding customer behavior. 3 credit hours.
Prerequisite: MKT 3300.
Offering Frequency: Each semester
Grades: 310
Median GPA: A-
Mean GPA: 3.439
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E-Retailing
MKT 4336
Naveen Jindal School of Management
The course provides a review of online sales strategies of products and services through web stores, auction sites, and other virtual platforms. Students will gain a familiarity with successful and emerging web and mobile retailing strategies and understand the impact of those strategies on overall retail sales and the organization's omnichannel strategy. The customer journey will be discussed along with measurement tools to be used for measuring and understanding customer behavior. 3 credit hours.
Prerequisite: MKT 3300.
Offering Frequency: Each semester
Grades: 310
Median GPA: A-
Mean GPA: 3.439
Click a checkbox to add something to compare.
