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Category Buying
MKT 4335
Naveen Jindal School of Management
This course is designed to introduce the concepts of buying, purchasing, sourcing, procurement, replenishment, and category management. In addition the course will touch on primary negotiation techniques, pricing, discounts, and allowances. Finally, this course will be comprised of a "hands on" approach though the use of cases and role plays to provide real life scenarios the student will experience in the buyer's role. 3 credit hours.
Prerequisites: MKT 3300 and MKT 3330.
Offering Frequency: Each year
Grades: 153
Median GPA: A
Mean GPA: 3.482
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Category Buying
MKT 4335
Naveen Jindal School of Management
This course is designed to introduce the concepts of buying, purchasing, sourcing, procurement, replenishment, and category management. In addition the course will touch on primary negotiation techniques, pricing, discounts, and allowances. Finally, this course will be comprised of a "hands on" approach though the use of cases and role plays to provide real life scenarios the student will experience in the buyer's role. 3 credit hours.
Prerequisites: MKT 3300 and MKT 3330.
Offering Frequency: Each year
Grades: 153
Median GPA: A
Mean GPA: 3.482
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