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Not teaching in Spring 2026 | |||||
MKT 4334 Jonathan harrop | |||||
A | |||||
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Not teaching in Spring 2026 | |||||
MKT 4334 Jonathan harrop | |||||
A | |||||
Social Media Marketing
MKT 4334
Naveen Jindal School of Management
This course focuses on special considerations in social media market research, consumer behavior, and segmentation as well as developing a sound social media strategy (content curation) and content management. The course also familiarizes students with best practices, case studies, and tactical considerations using current popular platforms, YouTube, and others. The metrics of social media will also be covered using both the tools provided by these platforms and third-party tools. 3 credit hours.
Prerequisite: MKT 3300.
Offering Frequency: Each semester
Grades: 965
Median GPA: A-
Mean GPA: 3.519
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Social Media Marketing
MKT 4334
Naveen Jindal School of Management
This course focuses on special considerations in social media market research, consumer behavior, and segmentation as well as developing a sound social media strategy (content curation) and content management. The course also familiarizes students with best practices, case studies, and tactical considerations using current popular platforms, YouTube, and others. The metrics of social media will also be covered using both the tools provided by these platforms and third-party tools. 3 credit hours.
Prerequisite: MKT 3300.
Offering Frequency: Each semester
Grades: 965
Median GPA: A-
Mean GPA: 3.519
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