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Digital Prospecting
MKT 4331 (Same as ENTP 4331)
Naveen Jindal School of Management
The course explores three distinct areas within marketing and sales, namely, digital marketing, traditional sales prospecting, and sales technology organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. The course will cover concepts including the difference between inbound and outbound digital marketing strategies, tracking, CRM inquiries in the funnel and lead scoring. An estimated 40 Community Engagement Hours can be earned in this class. 3 credit hours.
Offering Frequency: Each semester
Grades: 548
Median GPA: B
Mean GPA: 2.991
Click a checkbox to add something to compare.
Digital Prospecting
MKT 4331 (Same as ENTP 4331)
Naveen Jindal School of Management
The course explores three distinct areas within marketing and sales, namely, digital marketing, traditional sales prospecting, and sales technology organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. The course will cover concepts including the difference between inbound and outbound digital marketing strategies, tracking, CRM inquiries in the funnel and lead scoring. An estimated 40 Community Engagement Hours can be earned in this class. 3 credit hours.
Offering Frequency: Each semester
Grades: 548
Median GPA: B
Mean GPA: 2.991
Click a checkbox to add something to compare.