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AI Within the Sales Technology Landscape
MKT 3341
Naveen Jindal School of Management
Examines how Artificial Intelligence is expanding categories and applications with the existing sales technology landscape. Explore how sales/revenue organizations use both Machine Learning and Generative A.I. to provide intelligence and influence Go To Market (GTM) strategies. Includes use of actual applications to explore and analyze how data can develop key revenue intelligence for the firm. Explores change management and harnessing true potential of sales technology innovation. 3 credit hours.
Prerequisite: MKT 3300.
Offering Frequency: Each year
Click a checkbox to add something to compare.
AI Within the Sales Technology Landscape
MKT 3341
Naveen Jindal School of Management
Examines how Artificial Intelligence is expanding categories and applications with the existing sales technology landscape. Explore how sales/revenue organizations use both Machine Learning and Generative A.I. to provide intelligence and influence Go To Market (GTM) strategies. Includes use of actual applications to explore and analyze how data can develop key revenue intelligence for the firm. Explores change management and harnessing true potential of sales technology innovation. 3 credit hours.
Prerequisite: MKT 3300.
Offering Frequency: Each year
Click a checkbox to add something to compare.