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Marketing Research
MKT 3340
Naveen Jindal School of Management
Provides an overview of the entire marketing research process, which involves collecting and analyzing data to facilitate better marketing decisions. Specific topics include problem definition, research design, use of secondary data, collecting primary data, designing surveys, sampling, fieldwork, basic data analysis, and reporting of findings. Expected to know basic marketing and have an aptitude for quantitative analysis. Estimated 20 Community Engagement hours can be earned if class project applied to a nonprofit organization. 3 credit hours.
Prerequisites: MKT 3300 and (STAT 3360 or OPRE 3360).
Offering Frequency: Each semester
Grades: 1,507
Median GPA: B+
Mean GPA: 3.288
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Marketing Research
MKT 3340
Naveen Jindal School of Management
Provides an overview of the entire marketing research process, which involves collecting and analyzing data to facilitate better marketing decisions. Specific topics include problem definition, research design, use of secondary data, collecting primary data, designing surveys, sampling, fieldwork, basic data analysis, and reporting of findings. Expected to know basic marketing and have an aptitude for quantitative analysis. Estimated 20 Community Engagement hours can be earned if class project applied to a nonprofit organization. 3 credit hours.
Prerequisites: MKT 3300 and (STAT 3360 or OPRE 3360).
Offering Frequency: Each semester
Grades: 1,507
Median GPA: B+
Mean GPA: 3.288
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