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MKT 3336 David Matthews | |||||
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MKT 3336 David Matthews | |||||
Retail Marketing
MKT 3336
Naveen Jindal School of Management
This course examines a number of aspects of retail marketing, including multichannel retailing, consumer buying behavior, store location and layout considerations, merchandising, pricing, promotions, and customer relationship marketing. In addition, students will study the expansion of e-commerce and mobile marketing, and the use of technology in retailing. The principles introduced will be applied to the real-world retail business cases. 3 credit hours.
Offering Frequency: Each year
This professor/course combination hasn't been taught in the semesters you selected. To see more grade data, try changing your filters.
Grades: 0
Median GPA: None
Mean GPA: None
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Retail Marketing
MKT 3336
Naveen Jindal School of Management
This course examines a number of aspects of retail marketing, including multichannel retailing, consumer buying behavior, store location and layout considerations, merchandising, pricing, promotions, and customer relationship marketing. In addition, students will study the expansion of e-commerce and mobile marketing, and the use of technology in retailing. The principles introduced will be applied to the real-world retail business cases. 3 credit hours.
Offering Frequency: Each year
This professor/course combination hasn't been taught in the semesters you selected. To see more grade data, try changing your filters.
Grades: 0
Median GPA: None
Mean GPA: None
Click a checkbox to add something to compare.
