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| Name | Grades | Rating | |||
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MKT 3320 (Overall) | |||||
A- | |||||
MKT 3320 Fang Wu | |||||
B+ | |||||
Not teaching in Spring 2026 | |||||
MKT 3320 Julie Haworth | |||||
A- | |||||
Search Results
| Name | Grades | Rating | |||
|---|---|---|---|---|---|
MKT 3320 (Overall) | |||||
A- | |||||
MKT 3320 Fang Wu | |||||
B+ | |||||
Not teaching in Spring 2026 | |||||
MKT 3320 Julie Haworth | |||||
A- | |||||
Product and Brand Management
MKT 3320
Naveen Jindal School of Management
This course discusses concepts and cases of planning, building, measuring and management of brands and products. It covers topics such as product management, branding, brand equity, product and service quality, brand positioning, perceptual mapping, long term brand management, and the product life cycle. An estimated 20 Community Engagement hours can be earned in this course. 3 credit hours.
Prerequisite: MKT 3300.
Offering Frequency: Each semester
Grades: 753
Median GPA: A-
Mean GPA: 3.306
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Product and Brand Management
MKT 3320
Naveen Jindal School of Management
This course discusses concepts and cases of planning, building, measuring and management of brands and products. It covers topics such as product management, branding, brand equity, product and service quality, brand positioning, perceptual mapping, long term brand management, and the product life cycle. An estimated 20 Community Engagement hours can be earned in this course. 3 credit hours.
Prerequisite: MKT 3300.
Offering Frequency: Each semester
Grades: 753
Median GPA: A-
Mean GPA: 3.306
Click a checkbox to add something to compare.