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Product and Brand Management
MKT 3320
Naveen Jindal School of Management
This course discusses concepts and cases of planning, building, measuring and management of brands and products. It covers topics such as product management, branding, brand equity, product and service quality, brand positioning, perceptual mapping, long term brand management, and the product life cycle. An estimated 20 Community Engagement hours can be earned in this course. 3 credit hours.
Prerequisite: MKT 3300.
Offering Frequency: Each semester
Grades: 760
Median GPA: A-
Mean GPA: 3.315
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Product and Brand Management
MKT 3320
Naveen Jindal School of Management
This course discusses concepts and cases of planning, building, measuring and management of brands and products. It covers topics such as product management, branding, brand equity, product and service quality, brand positioning, perceptual mapping, long term brand management, and the product life cycle. An estimated 20 Community Engagement hours can be earned in this course. 3 credit hours.
Prerequisite: MKT 3300.
Offering Frequency: Each semester
Grades: 760
Median GPA: A-
Mean GPA: 3.315
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