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Principles of Marketing
MKT 3300
Naveen Jindal School of Management
An overview of marketing principles including marketing planning, understanding customer's decision making environment, measurement of market performance, product and branding decisions, advertising and promotions, pricing, and distribution. Special emphasis placed upon applying segmentation, targeting and positioning framework, implementing different pricing methods such as markup pricing and target pricing and recognizing and evaluating ethical constraints when making marketing decisions. 3 credit hours.
Offering Frequency: Each semester
Grades: 13,605
Median GPA: A-
Mean GPA: 3.315
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Principles of Marketing
MKT 3300
Naveen Jindal School of Management
An overview of marketing principles including marketing planning, understanding customer's decision making environment, measurement of market performance, product and branding decisions, advertising and promotions, pricing, and distribution. Special emphasis placed upon applying segmentation, targeting and positioning framework, implementing different pricing methods such as markup pricing and target pricing and recognizing and evaluating ethical constraints when making marketing decisions. 3 credit hours.
Offering Frequency: Each semester
Grades: 13,605
Median GPA: A-
Mean GPA: 3.315
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