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Customer Relationship Management with Salesforce
MIS 6378
Naveen Jindal School of Management
Studies the theory and practice of Customer Relationship Management (CRM) in the modern enterprise. Explores topics related to strategic customer management, customer analytics, data mining, campaign management, and partner channel management. Develops practical skills utilizing the Salesforce.com CRM application and CRM analytics and provides a deep understanding of strategic, operational, analytical, and collaborative CRM. SAP platform discussed to provide an understanding of Enterprise Systems and CRM. 3 credit hours.
Offering Frequency: Each semester
Grades: 583
Median GPA: A
Mean GPA: 3.729
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Customer Relationship Management with Salesforce
MIS 6378
Naveen Jindal School of Management
Studies the theory and practice of Customer Relationship Management (CRM) in the modern enterprise. Explores topics related to strategic customer management, customer analytics, data mining, campaign management, and partner channel management. Develops practical skills utilizing the Salesforce.com CRM application and CRM analytics and provides a deep understanding of strategic, operational, analytical, and collaborative CRM. SAP platform discussed to provide an understanding of Enterprise Systems and CRM. 3 credit hours.
Offering Frequency: Each semester
Grades: 583
Median GPA: A
Mean GPA: 3.729
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