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Social Media Business
MIS 6373
Naveen Jindal School of Management
Social Media represents most of the global Internet traffic and mobile apps. This course discusses the landscape of social media, processes and tools and how to leverage these environments through insightful uses of data and analytics to build a business strategy and get closer to customers. Major social media platforms are also examined along with an integrated entrepreneurial project and third-party tools. 3 credit hours.
Offering Frequency: Based on student interest and instructor availability
Grades: 791
Median GPA: A
Mean GPA: 3.812
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Social Media Business
MIS 6373
Naveen Jindal School of Management
Social Media represents most of the global Internet traffic and mobile apps. This course discusses the landscape of social media, processes and tools and how to leverage these environments through insightful uses of data and analytics to build a business strategy and get closer to customers. Major social media platforms are also examined along with an integrated entrepreneurial project and third-party tools. 3 credit hours.
Offering Frequency: Based on student interest and instructor availability
Grades: 791
Median GPA: A
Mean GPA: 3.812
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