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International Marketing Decision Making
IMS 6310
Naveen Jindal School of Management
Uses scientific approaches and real-life cases and aims at preparing to assess how marketing management methods and principles including product, pricing, promotion, and place (4Ps) decisions apply to international marketing. Analytical techniques and tools such as segmentation, targeting, and positioning (STP) introduced as key components of a more rigorous scientific approach to international marketing. Objective is to apply these analytical methods and tools to develop, evaluate, and execute effective strategic and practical decisions in international marketing, including those affecting online and offline consumer behavior. 3 credit hours.
Offering Frequency: Fall
Grades: 245
Median GPA: A-
Mean GPA: 3.478
Click a checkbox to add something to compare.
International Marketing Decision Making
IMS 6310
Naveen Jindal School of Management
Uses scientific approaches and real-life cases and aims at preparing to assess how marketing management methods and principles including product, pricing, promotion, and place (4Ps) decisions apply to international marketing. Analytical techniques and tools such as segmentation, targeting, and positioning (STP) introduced as key components of a more rigorous scientific approach to international marketing. Objective is to apply these analytical methods and tools to develop, evaluate, and execute effective strategic and practical decisions in international marketing, including those affecting online and offline consumer behavior. 3 credit hours.
Offering Frequency: Fall
Grades: 245
Median GPA: A-
Mean GPA: 3.478
Click a checkbox to add something to compare.