Results - ENTP 4335 - UTD TRENDS

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Digital and Internet Marketing

ENTP 4335 (Same as MKT 4330)

Naveen Jindal School of Management

Acclimation to using marketing in the digital and social media environment. Places special emphasis on using different platforms and on best practices in email, artificial intelligence, search engine optimization, paid search, social media, and web analytics. Opportunity to both create and manage a paid search advertising campaign using Google Ads, and become Google Search Ads certified (exam required). Estimated 10 hours of community engagement experience can be earned if the project is performed for a nonprofit organization. 3 credit hours.

Prerequisite: MKT 3300.

Offering Frequency: Each semester

Grades: 52

Median GPA: B+

Mean GPA: 2.930

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