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| Name | Grades | Rating | |||
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Not teaching in Spring 2026 | |||||
ENTP 4330 Jon Buchwald | |||||
B | |||||
Search Results
| Name | Grades | Rating | |||
|---|---|---|---|---|---|
Not teaching in Spring 2026 | |||||
ENTP 4330 Jon Buchwald | |||||
B | |||||
Entrepreneurial Marketing
ENTP 4330
Naveen Jindal School of Management
This course addresses the marketing challenges facing the entrepreneurial firm, including the introduction and marketing of new products and services without the benefit of an established reputation, channel infrastructure or customer base. Topics include the development of marketing strategies, channel selection and design, product positioning, competitive pricing strategies, advertising and promotion, etc., all within the framework of the resource and reputational limitations inherent in a new venture, whether in the context of an entrepreneurial startup or an established organization. 3 credit hours.
Prerequisites: ENTP 3301 or instructor consent required.
Offering Frequency: Each year
Grades: 141
Median GPA: B
Mean GPA: 3.020
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Entrepreneurial Marketing
ENTP 4330
Naveen Jindal School of Management
This course addresses the marketing challenges facing the entrepreneurial firm, including the introduction and marketing of new products and services without the benefit of an established reputation, channel infrastructure or customer base. Topics include the development of marketing strategies, channel selection and design, product positioning, competitive pricing strategies, advertising and promotion, etc., all within the framework of the resource and reputational limitations inherent in a new venture, whether in the context of an entrepreneurial startup or an established organization. 3 credit hours.
Prerequisites: ENTP 3301 or instructor consent required.
Offering Frequency: Each year
Grades: 141
Median GPA: B
Mean GPA: 3.020
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