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Web Analytics
BUAN 6344
Naveen Jindal School of Management
The course examines the technologies, tools, and techniques to maximize return from web sites. The course includes topics related to web site design issues, web data collection tools and techniques, measurement and analysis of web traffic, visitor tracking, search engine optimization, visitor acquisition, conversion and retention, key performance indicators for web sites, and measurement of online marketing campaigns. The use of web analytics tools such as Google Analytics will be an integral part of the course. 3 credit hours.
Offering Frequency: Each semester
Grades: 270
Median GPA: A-
Mean GPA: 3.460
Click a checkbox to add something to compare.
Web Analytics
BUAN 6344
Naveen Jindal School of Management
The course examines the technologies, tools, and techniques to maximize return from web sites. The course includes topics related to web site design issues, web data collection tools and techniques, measurement and analysis of web traffic, visitor tracking, search engine optimization, visitor acquisition, conversion and retention, key performance indicators for web sites, and measurement of online marketing campaigns. The use of web analytics tools such as Google Analytics will be an integral part of the course. 3 credit hours.
Offering Frequency: Each semester
Grades: 270
Median GPA: A-
Mean GPA: 3.460
Click a checkbox to add something to compare.