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Introduction to Web Analytics
BUAN 4352 (Same as ITSS 4352)
Naveen Jindal School of Management
Introduces technologies and tools used to realize the full potential of websites. The course focuses on the collection and use of web data such as web traffic and visitor information to design websites that will enable firms to acquire, convert, and retain customers. Online advertising such as paid search and web analytics tools will also be included. 3 credit hours.
Offering Frequency: Each semester
Click a checkbox to add something to compare.
Introduction to Web Analytics
BUAN 4352 (Same as ITSS 4352)
Naveen Jindal School of Management
Introduces technologies and tools used to realize the full potential of websites. The course focuses on the collection and use of web data such as web traffic and visitor information to design websites that will enable firms to acquire, convert, and retain customers. Online advertising such as paid search and web analytics tools will also be included. 3 credit hours.
Offering Frequency: Each semester
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