Results - BUAN 4337 - UTD TRENDS

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Marketing Analytics

BUAN 4337 (Same as MKT 4337 and OPRE 4337)

Naveen Jindal School of Management

This course is designed for those interested in an entry-level marketing analytics position. Students will analyze data to make key marketing decisions such as which customers to target to increase profitability or which new products to introduce to build incremental business. Students will also be introduced to software products used in the analysis of sales, marketing, and distribution data. 3 credit hours.

Prerequisite: MKT 3300.

Offering Frequency: Each semester

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