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Marketing Management

MKT 6301

Naveen Jindal School of Management

This course provides an overview of marketing management methods, principles, and concepts, including product, pricing, promotion, and distribution decisions. Analytical techniques and tools such as segmentation, targeting, and positioning are introduced as key components of a more rigorous management science approach to marketing. The learning objective is to have students apply these methods, principles, and concepts to develop, evaluate, and implement effective strategic and tactical decisions in marketing. 3 credit hours.

Offering Frequency: Each semester

Grades: 3,444

Median GPA: B+

Mean GPA: 3.335

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